Shields headshot copy[1].jpg

Digital transformation in sports, media, and entertainment

Learn More

Hi there! I am currently a Senior Lecturer at the MIT Sloan School of Management. My work as a teacher, researcher, and practitioner focuses on digital transformation in the sports, media, and entertainment industries. 

Want to know more? READ MY BIO

Speaking Watch + Learn

SpeakingWatch + Learn >

Teaching View Classes

TeachingView Classes >

Podcast Tune In Now

PodcastTune In Now >

Media Features

Featured
Why Sports Still Leads the Analytics Revolution
Why Sports Still Leads the Analytics Revolution

In this appearance on theThree Big Points podcast, I explain how the NBA’s use of data analytics can offer important lessons for organizations.

Read More →
What Sports Analytics Can Teach Business Managers
What Sports Analytics Can Teach Business Managers

I contributed to this piece written for IDEAS MADE TO MATTER, MIT’s thought leadership blog.

Read More →

Video Highlight

Return to Sports

In episode 3 of this installment of the MIT Sloan Experts Series, I talk about the implications of the COVID-19 health crisis.

SPEAKING INFO + OPPORTUNITIES >

EXTRA CREDIT

The Sports Strategist

The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

Ben Shields - Sports Strategist Book Mockup-01.png