Even though we know that professional sports is big business, we might overlook how the strategies used by that industry can be applied to the broader business world. On this episode of the Three Big Points podcast, I explain how the NBA’s use of data analytics can offer important lessons for organizations that want to derive real value from their data to gain a competitive edge.
Max Cove is an award-winning graphic and web designer who over the past decade has shaped the visual brand identities, architecture, and campaigns for clients across a broad spectrum of industries: from a renowned nonprofit helping fund tech solutions to solve global issues to an educational start-up preparing to take the tutoring world by storm. Max helps these organizations, businesses, and individuals uncover new ways of expanding their existing brand visuals or crafting entirely new brand systems and websites that excite, inspire, and make a meaningful impact. While he currently runs his own design studio and proudly serves as the Head of Design for Kaiser’s Room, an arts nonprofit that provides performing arts classes and specialized performances across New York State to individuals with autism and other developmental delays, he has previously served as Design Director with Rafkin Brand Consulting and as Creative Director for Delphi Strategic Marketing and Design in NYC. Max is a magna cum laude graduate of Northwestern University and the winner of eight Davey Awards for outstanding achievement in identity and website design. He is a proud father to Esmé and devoted husband to Stephane.
